Top updates from 2026
Why 62% of AI citations don’t lead to brand mentions [Study]
A Semrush-led study found 62% of AI search citations lack brand mentions, creating 'ghost citations' where sources are cited but brands remain invisible. Brand mention rates vary sharply by AI engine,…
Google Search Console adds AI performance reports and blocking controls
Google introduced AI performance reports and a toggle to block content from AI responses in Search Console. These tools aim to help webmasters monitor and control how their content appears in AI-gener…
Only 22% of marketers have fully integrated AI search and SEO. They’re pulling ahead. [Study]
A Semrush study of 481 marketers found 85% have updated AI search strategy, but only 22% fully integrate AI and SEO workflows. Fully integrated teams see 81% more AI-driven traffic/leads, while 49% st…
When AI agents do the research: Building smarter SEO workflows with the Semrush API & MCP
Semrush announced a free webinar titled 'AI agents for real marketing workflows, powered by Semrush data,' focusing on building smarter SEO workflows using the Semrush API and MCP. Attendees will lear…
Semrush & Picsart SEO case study
Picsart integrated Semrush Enterprise’s Link Recommender to automate internal linking across its 17-language site, replacing manual processes. The automation deployed in December 2023 led to a 20% inc…
Semrush & Sam The Concrete Man local SEO case study
Sam the Concrete Man, a concrete contractor with 100+ franchises, used Semrush’s Listing Management, SEO tools, and Site Audit to improve local search visibility and streamline franchise SEO managemen…
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