Sproutsocial
231 tracked updates · 2026
39 content pieces·27 community signals·26 feature updates·8 events·7 case studies·5 product launches·4 pricing updates·3 new integrations
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Sprout Social argues that social media’s value now lies in real-time audience and competitive intelligence, not just brand awareness. The article urges marketers to link social wins to broader busines…
Sprout Social highlights a shift in influencer marketing toward budget-focused, relatable content as economic pressures reshape consumer behavior. Brands like Aldi, Dollar Tree, and Eye Buy Direct are…
YouTube Shopping, an e-commerce affiliate program, now enables over 500,000 creators and brands to sell products directly within videos via product tagging, storefronts, and Shopify integrations. Elig…
Sprout Social published a comprehensive guide on social media reporting, emphasizing the importance of transforming raw metrics into actionable insights. The post highlights their suite of reporting t…
Sprout Social highlights a shift toward human-generated content as consumers and Gen Z audiences reject AI-sloppiness, with 50% willing to unfollow accounts posting AI content. The article argues for …
UK social commerce is transitioning from basic native storefronts to AI-driven predictive selling, where transactions occur seamlessly within feeds. The market is valued at over £24B, projected to rea…
Sprout Social introduced AI-powered caption suggestions, Optimal Send Times (using 16 weeks of audience data for 60% reach lifts), and Social Commerce features to drive traffic and sales. The platform…
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