Ce que Semrush a publié en 2025

Semrush Enterprise AI Optimization Adds Persona-Based Prompt Generation

Semrush Launches Official App in ChatGPT, Offering Users Direct Access to Semrush Data

Adobe to Acquire Semrush

Semrush has announced a new brand identity aimed at positioning itself as a leader in the AI-driven search era. The rebranding effort reflects the company’s strategic shift to emphasize its capabiliti…

Rewriting the U.S. Ecommerce Playbook: Trade Wars, AI, and the Battle for Consumer Confidence

Semrush announced a free webinar titled 'Rewriting the U.S. Ecommerce Playbook,' focusing on how AI, tariffs, and consumer trust are reshaping the ecommerce landscape. The event targets businesses nee…

Rachel Handley

The article is a profile of Rachel Handley, a Senior Content Writer at SEMrush with over 12 years of experience in content marketing and SEO. Previously, she served as Head of Content at a digital mar…

Sydney Go

Sydney Go, a Semrush blog editor with over a decade of content experience, has authored multiple SEO-focused articles for the company’s blog. These include guides on Enterprise SEO, Total Addressable …

Semrush AI Overviews Study: What 2025 SEO Data Tells Us About Google’s Search Shift

Semrush’s 2025 study shows AI Overviews (AIOs) now trigger for 16% of Google searches, up from earlier low-risk long-tail queries to include commercial, transactional, and navigational intents. Indust…

Brand Mentions: Complete Guide to Tracking, Measuring & Optimizing

Brand mentions—any online reference to a company, product, or service—directly influence search visibility, AI recommendations, and audience perception. Linked mentions drive referral traffic and SEO,…

Google’s Universal Commerce Protocol capabilities expand to main SERP

Google’s Universal Commerce Protocol (UCP) now enables direct purchases from search results via a 'Buy' button, initially visible only for Wayfair listings. The feature leverages Google Pay and retail…

Agentic search: How AI agents will decide which brands get found

Search is undergoing a fundamental shift with the rise of agentic search, where AI agents no longer just retrieve information but actively research, evaluate, compare, and even take action on behalf o…

Google Search expands agentic capabilities with information agents and Universal Cart

Google introduced information agents that continuously monitor the web for users and Universal Cart, a unified shopping hub aggregating products from multiple retailers. Both roll out this summer, wit…

How to turn Claude Code into your SEO analyst (with Semrush data)

Semrush launched an MCP (Model Context Protocol) integration allowing Claude Code to access Semrush’s competitive intelligence data directly. This enables users to build live SEO dashboards combining …

Google brings Preferred Sources to AI Overviews and AI Mode

Google to add AI performance report to Merchant Center

Google introduced a new AI performance insights report in Merchant Center to track visibility across AI-powered shopping experiences like AI Mode and Gemini. The report, rolling out in select countrie…

How to do an SEO competitor analysis [+ template]

Link Building for SEO: A Guide to the Basics

The article explains link building as a critical SEO strategy where acquiring high-quality backlinks from authoritative and relevant websites can significantly boost organic search rankings. Google tr…

What is prompt tracking? (+ 4 prompt types to track)

Semrush defines prompt tracking as monitoring AI system inputs and outputs to assess how brands are represented during customer decision moments. It introduces a prompt portfolio framework with four t…

How to do YouTube keyword research: A complete 2026 guide

What is a lead generation funnel? And how to build one

How We're Driving LLM Visibility at Semrush

Semrush revealed it nearly tripled its AI share of voice from 13% to 32% in one month by implementing a new LLM visibility strategy using its own Enterprise AIO toolkit. The approach focused on bottom…