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2025 年热门更新
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Adobe to Acquire Semrush
Semrush has announced a new brand identity aimed at positioning itself as a leader in the AI-driven search era. The rebranding effort reflects the company’s strategic shift to emphasize its capabiliti…
Event/semrush.com
Rewriting the U.S. Ecommerce Playbook: Trade Wars, AI, and the Battle for Consumer Confidence
Semrush announced a free webinar titled 'Rewriting the U.S. Ecommerce Playbook,' focusing on how AI, tariffs, and consumer trust are reshaping the ecommerce landscape. The event targets businesses nee…
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Rachel Handley
The article is a profile of Rachel Handley, a Senior Content Writer at SEMrush with over 12 years of experience in content marketing and SEO. Previously, she served as Head of Content at a digital mar…
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Sydney Go
Sydney Go, a Semrush blog editor with over a decade of content experience, has authored multiple SEO-focused articles for the company’s blog. These include guides on Enterprise SEO, Total Addressable …
Content/semrush.com
Semrush AI Overviews Study: What 2025 SEO Data Tells Us About Google’s Search Shift
Semrush’s 2025 study shows AI Overviews (AIOs) now trigger for 16% of Google searches, up from earlier low-risk long-tail queries to include commercial, transactional, and navigational intents. Indust…
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Brand Mentions: Complete Guide to Tracking, Measuring & Optimizing
Brand mentions—any online reference to a company, product, or service—directly influence search visibility, AI recommendations, and audience perception. Linked mentions drive referral traffic and SEO,…
Feature/semrush.com
Google’s Universal Commerce Protocol capabilities expand to main SERP
Google’s Universal Commerce Protocol (UCP) now enables direct purchases from search results via a 'Buy' button, initially visible only for Wayfair listings. The feature leverages Google Pay and retail…
Technical/semrush.com
Agentic search: How AI agents will decide which brands get found
Search is undergoing a fundamental shift with the rise of agentic search, where AI agents no longer just retrieve information but actively research, evaluate, compare, and even take action on behalf o…
Feature/semrush.com
Google Search expands agentic capabilities with information agents and Universal Cart
Google introduced information agents that continuously monitor the web for users and Universal Cart, a unified shopping hub aggregating products from multiple retailers. Both roll out this summer, wit…
Integration/semrush.com
How to turn Claude Code into your SEO analyst (with Semrush data)
Semrush launched an MCP (Model Context Protocol) integration allowing Claude Code to access Semrush’s competitive intelligence data directly. This enables users to build live SEO dashboards combining …
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Feature/semrush.com
Google to add AI performance report to Merchant Center
Google introduced a new AI performance insights report in Merchant Center to track visibility across AI-powered shopping experiences like AI Mode and Gemini. The report, rolling out in select countrie…
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Content/semrush.com
Link Building for SEO: A Guide to the Basics
The article explains link building as a critical SEO strategy where acquiring high-quality backlinks from authoritative and relevant websites can significantly boost organic search rankings. Google tr…
Content/semrush.com
What is prompt tracking? (+ 4 prompt types to track)
Semrush defines prompt tracking as monitoring AI system inputs and outputs to assess how brands are represented during customer decision moments. It introduces a prompt portfolio framework with four t…
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Feature/semrush.com
How We're Driving LLM Visibility at Semrush
Semrush revealed it nearly tripled its AI share of voice from 13% to 32% in one month by implementing a new LLM visibility strategy using its own Enterprise AIO toolkit. The approach focused on bottom…
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